Unlike digital ads that get lost in a scroll, radio ads that nobody listens to, or even the print ad you are reading now, vehicle wraps and graphics demand attention. Although vehicle wraps may cost more than a typical billboard or print advertisement, the benefits far outweigh the upfront cost.
Consumers spend a significant amount of time commuting, whether traveling to and from work or running errands, making vehicle advertising highly effective due to its size, visibility, and constant presence.
Partial Wraps vs. Full Wraps vs. Graphics
When deciding which coverage would be most beneficial to you, there are three major factors to consider: Budget, marketing strategy, and the type of vehicle you want to wrap. So, what is the difference between all three?
Vehicle graphics have repeatedly proven to be the best marketing tool for businesses, big or small, looking to spread awareness. Our favorite phrase is “Vehicle wraps are like moving billboards.” Simply driving around town will generate thousands of impressions daily.
Partial Wraps offer selective coverage of the vehicle, this option is more cost-efficient and typically includes coverage of the rear and partial sides of the vehicle.
Full Wraps offer full coverage of all the exterior of a vehicle including sides, rear, hood, roof, and even windows.
Graphics are custom vinyl decals that can be placed virtually anywhere on a vehicle. These typically include brand logos, catchphrases, phone numbers, emails, and street addresses.
Vehicle wraps and graphics generate an estimated 30,000 to 70,000 impressions daily, making them one of the most cost-effective marketing strategies in terms of cost per impression.
Top Reasons Why Wraps & Graphics Are Beneficial
- •Paint protection
- •Long-lasting marketing method
- •Resale value
- •Outstanding ROI: Vehicle wraps and graphics offer a cost-effective way to reach a larger audience
- •Low cost per impression
- •High impression count: Estimated to be anywhere from 30,000 to 70,000 a day
- •Ability to identify your vehicle as a business asset
If you are looking to promote a special event, product, or campaign, and have a short-term marketing goal, a partial wrap or graphics are the perfect option.
Questions & Answers
Q:Vinyl quality? What brand of vinyl does your team use and what is the average lifespan?
A: Our primary vinyl provider is 3M. Quality, along with the application, is a major factor in a vinyl wrap’s longevity.
Their high-quality and consistent manufacturing offers:
- Long-term color retention and reduced fading under sun exposure
- A wide range of vinyl materials suitable for different surfaces
- Strong resistance to scratches, weather, and environmental exposure
On average, vehicle graphics last 5 to 7 years.
Combining a partial wrap with spot graphics can achieve the look of a full wrap at a fraction of the cost.
Q:Can you help me design my wrap, or do I need to provide my own design?
A: We offer both options. Our in-house graphic artists can bring your vision to life—just share your concepts or ideas. If you already have artwork ready, we will make sure it prints and installs flawlessly.
Q:How much does a wrap typically cost?
A: Pricing varies based on how much of the vehicle is wrapped, the vinyl chosen, and installation time. Costs may range from a few hundred dollars for decals to several thousand for full wraps.
Wraps work as mobile advertising—your brand reaches customers wherever the vehicle goes.
Q:Which material is right for my vehicle?
A: The ideal material depends on the surface, climate, and how long you want the wrap to last. Our team will recommend the best combination based on your goals and environment.
Q:How do I maintain my graphics?
A: We provide detailed care instructions with every installation. Avoid harsh chemical cleaners, and hand-wash or use a touchless car wash to extend the lifespan of your graphics.
Custom Graphics Inc.
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