Spice up your Ride with Vehicle Graphics

ADVERTISE ON THE GO!

According to marketscreener.com, one of the most rapidly increasing sectors of the marketing industry is that of vehicle advertising. This includes graphics on cars, trucks, buses, vans, and even… wrapping a combine with a giant corncob. ?

Designing, creating, and applying decals and wraps for vehicles is a complex, fun process that allows for excellent and compelling results. Vehicle wraps allow for 24/7 advertising and create a certain level of assurance in certain situations with customers that can’t be created with other forms of advertisement. For example, a lot of home repair, cleaning, or service industries use business vehicles to travel to customers’ homes.

I remember a day when I was in 8th grade; I was home alone when a man in a plain white van drove up my driveway and knocked on the door. As I hope many teenagers would do, I ignored the knocks on the door and waited for the man to leave. A few days later, the same man came back to our house in his plain white van, but my parents were home. My dad purchased a whole lot of high-quality deer meat from him.

But.. who would have guesses that a deer meat salesman would be travelling to rural neighborhoods in the middle of a weekday with a plain white van?

If the van I originally saw had featured graphics with the salesman’s name, the name of the business, or perhaps a picture of his product, I would have known the salesman’s intentions and business aspirations. Keeping customers and potential future customers informed is an important part of creating a brand, a good reputation, and a successful business.

24/7 ADVERTISING

Vehicle graphics are reasonable priced and have low maintenance costs. The market for vehicle advertising is also much less saturated than that of billboard or print advertising which means your vehicle has a higher chance of getting noticed! Whether a car is parked in public lot, on the street, or stuck in traffic, it can be visible to potential customers in various locations. Vehicle graphics are meant to be mobile and reach new customers in new areas which is not a quality of any other form of advertising.

When I think of vehicle graphics, one of the first images that comes to mind is a bright purple and lime green car that was parked in the lot adjacent to West Acres for a very long time; I think it was there for multiple years actually. It advertised for a mobile tutoring service, and the fact that I remember that years after the fact shows that the image was truly memorable. At the time, I didn’t realize the affect the advertisement was having on me subconsciously. I thought it was a waste to have a vehicle parked all the time when it could be used for those travelling within that business. However, it was effective marketing as it made the brand image really stick in my mind.

DELIVERY

Delivery services have been increasingly popular in recent years and have surged in popularity and necessity due to the Coronavirus pandemic. Graphics on delivery vehicles not only creates brand awareness and advertising opportunities, but when vehicles arrive at destinations, customers know right away that their order has arrived which allows the delivery process to be much more efficient.

Here at Custom Graphics Inc,, we also specialize in fleet graphics which means that if your business has a whole lot of vehicles you’d like to put graphics on, we will work with you to schedule the graphics and get them completed quickly!

NOT JUST FOR BUSINESS

Vehicle wraps and graphics are used quite often for personalizing vehicles. With the large variety of materials available to us, we can make your car GET NOTICED and STAND OUT.

This car was personalized by wrapping the hood and spoiler in black carbon fiber vinyl.

Fun Fact: Racing stripes originated with car races in Europe – each car had stripes to represent the home country of the driver. Now they’re mostly used because they look cool.

We can also wrap full vehicles in a variety of colors. Wrapping a vehicle is not only faster and can be more cost effective than painting, but it preserves the original paint color of the vehicle; we can remove the wrap down the road if you change your mind!