Zodiac Signs and Signage

When asked, “What’s your sign?” most people might say Cancer, Virgo, or another one of the 12 zodiac signs of Western astrology. But if you ask that question at a sign company (like Custom Graphics) the answer would be very different! In this fun mashup of Zodiac Signs and Signage, we used our industry expertise to compare each of the traditional astrological signs to the signs we’re more familiar with. Keep reading to see which sign you’re most similar to based on your zodiac sign in this creative exploration of zodiac signs and signage!

ARIES

March 21 – April 19

Ambitious, Bold, Impulsive, Competitive

Like an Aries, electronic message centers (referred to as EMC’s) are energetic and highly active. This type of sign is also referred to as a digital billboard and is increasing in popularity by the day! Although they have a large up-front cost, an EMC makes a bold statement and grabs the attention of a massive audience. Businesses who invest in EMC’s often have ambitious goals for their future. The graphics on an EMC can be changed in just a couple minutes allowing for a business to change their sign’s content as they please, offer competitive discounts, or advertise impulsive last-minute specials. It’s a bold match in the world of zodiac signs and signage.

TAURUS

April 20 – May 20

Stubborn, Determined, Practical, Artistic

Lit channel letter signs are a very practical form of advertisement for most businesses, and are often required by landlords. Although it may seem like a landlord is being stubborn for requiring a lit channel letter sign, it creates a professional and consistent look along a strip mall. Lit Channel Letters are highly customizable. With a determined sign company and an artistic eye, a standard channel letter sign can represent a brand and draw customers in – making Taurus a natural fit in our guide to zodiac signs and signage.

GEMINI

May 21 – June 20

Duality, Outgoing, Playful, Extroverted

Blade signs are mounted perpendicular to a storefront, making them ‘extroverted’ from a building. Much like a Gemini, blade signs can have two totally different sides. These signs are most commonly used in areas with heavy foot traffic so pedestrians and outgoing socialites won’t have to struggle to look at signage flat against a building. These signs can be made in all shapes and colors and can be as playful as desired. Gemini’s dual personality makes it one of the most fun comparisons in zodiac signs and signage.

CANCER

June 21 – July 22

Security-Seeking, Protective, Dependable, Strong

Awnings and Cancers share many qualities, including their protective instincts — a fitting duo in the world of zodiac signs and signage. Awnings are mounted above the entrance of a building and come in a variety of lengths and shapes. They provide a sense of shelter and security for customers as they enter or exit a business. Most commercial awnings are built with a sturdy metal frame designed to withstand harsh weather conditions. The covering can vary from soft, textured fabrics that offer a welcoming feel to durable, backlit materials that shine from within – much like Cancer’s dependable yet emotionally warm nature.

LEO

July 23 – August 22

Confident, Dominant, Dramatic, Brave

Pylon signs are the tallest, most dominant type of sign. They can range in height from 10 to 100 feet tall! These signs are intended to be seen from great distances. Up close, these signs seem a bit dramatic due to their size, but the scale is necessary to be viewed at a distance. We send our bravest installers when repairing or applying graphics to these signs as it is quite the feat to reach some of them (especially in windy North Dakota). To invest in a sign of great scale, we recommend that you are confident in your business as they can be a sizeable investment — just like a Leo in the spotlight of zodiac signs and signage.

VIRGO

August 23 – September 22

Reliable, Logical, Modest, Perfectionist

A staple of any brick and mortar business is having vinyl door hours. Although it’s not the most exciting form of signage, modest white lettering on a front door is a reliable way to communicate with customers and foot traffic. Common information shared on a front door includes hours of operation, contact information, and business name. Purchasing vinyl for the front door of a business is a logical first step to opening a new business location. It is a low-cost investment, so if you change your mind about the color or placement, it is easy to adjust and perfect — a true Virgo representation in zodiac signs and signage.

LIBRA

September 23 – October 22

Sociable, Balanced, Collaborator, Indecisive

Custom cornhole boards and Libras both flourish in social settings. Cornhole is a yard game played with two teams tossing bean bags at the opposite team’s board. If both teams are balanced, a game of cornhole can last for hours! Custom cornhole boards are a perfect choice for an indecisive buyer; the boards are commonly made with two different designs. Libra’s love of balance and aesthetics makes this pairing another standout in zodiac signs and signage.

SCORPIO

October 23 – November 21

Bold, Creative, Passionate, Honest

Banners and Scorpios are alike in their unlimited creative potential. A banner can be as small as a couple feet and as large as the side of a semi trailer! The content of a banner can be anything from an honest, attention-grabbing statement to a bold piece of art. Banners are most commonly purchased to show appreciation for milestones in life like birthdays, retirement, or graduations. Scorpio’s intensity and passion shine brightly in this bold comparison within zodiac signs and signage.

SAGITTARIUS

November 22 – December 21

Lively, Adventurous, Energetic, Forgiving

Neon Signs and Sagittarius are often found in lively places like bars, boutiques, and restaurants. Neon signs are electric signs made with tubes of light. Traditional neon signs are made of neon or argon gas inside of glass tubing. This type of neon signage is expensive and fragile. Most neon signs manufactured today are made with LED lights and plastic tubing, which is much more forgiving in both cost and durability. LED neon signs allow for even more adventurous color schemes and shapes than traditional neon signs — perfectly reflecting Sagittarius energy in zodiac signs and signage.

CAPRICORN

December 22 – January 19

Honest, Practical, Hardworking, Critical

Capricorns and yard signs have a lot in common in the world of zodiac signs and signage. Yard signs deliver short, honest messages that can make a critical difference in everything from political campaigns to the success of a local yard sale by boosting visibility and awareness. They’re most effective when used in bulk and placed strategically across a wide geographic area. On our online store, we offer yard signs at a very practical price of $3.62 per sign when purchasing 25 or more — making them a smart, results-driven option worthy of any Capricorn’s approval.

AQUARIUS

January 20 – February 18

Innovative, Independent, Technical, Unique

Aquarius and Monument signs are both very independent, a perfect match in the world of zodiac signs and signage. A Monument sign stands close to eye level, typically 5 to 10 feet off the ground. These signs are often placed at the entrance of a business or property to grab the attention of passing traffic and lead guests in the right direction. Monument signs can be fully customized to feature logos, brand colors, and other unique design elements that align with an organization’s identity. As long as the structure is technically sound, a Monument sign can incorporate innovative shapes and materials — much like Aquarius, who thrives on originality and forward-thinking.

PISCES

February 19 – March 20

Adaptable, Artistic, Imaginative, Impressionable

Floor graphics and Pisces are alike in their ability to leave a lasting impression. Floor graphics are commonly used for short-term installations and events, or for wayfinding purposes. They can be adapted to adhere to wood, stone, or even a staircase! Most floor graphics are not full coverage, which allows for imaginative shapes and artistic choices to shine. Pisces rounds out our creative journey through zodiac signs and signage, proving that even the floor beneath your feet can tell a story.

FIND OUT MY SIGN!

Whether you’re a bold Leo ready to light up the skyline or a practical Capricorn looking for results-driven yard signs, there’s a perfect fit for you in the world of zodiac signs and signage. No matter your sign, great signage is all about making a lasting impression and communicating your message clearly. If you’re feeling inspired to elevate your brand, our team is here to help bring your vision to life. Reach out to us today to discuss your next signage project and let’s create something written in the stars for your business!